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Beckman Coulter Diagnostics to create customised solutions to meet unique challenges & opportunities of Indian subcontinent

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Beckman Coulter Diagnostics

In the light of emergence of India as one of the fastest growing markets in diagnostics field and its own unique opportunities and challenges, Beckman Coulter Diagnostics, a US-based global leader providing solutions to laboratories of all sizes, announced a series of business strategies to increase its commercial focus on the Indian subcontinent and footprint in both small- and large-sized labs.

Ganesh Ramaswamy, Senior Vice President, High Growth Markets, Beckman Coulter Diagnostics

Ganesh Ramaswamy, Senior Vice President, High Growth Markets, Beckman Coulter Diagnostics

Key Takeaways

  • Underlines the importance of Asia as a key market and driver of diagnostics core growth.
  • Allows increased transparency & visibility into specific and localised product-level initiatives to drive growth within the region.
  • Initiatives planned by the company are local manufacturing, centre of excellence development & bringing out more cost-effective products for other clinical streams.
  • Launched compact cost-effective five parthematology analyser – DxH 500 for small to mid-size laboratories within metropolitan region, tier-II & tier-III cities.
  • Invested significantly in Software Development Centre in Bengaluru to enhance both current & future products
  • Committed to creating solutions specifically for the Indian customers looking forward to top class quality & very latest technology

1 Comment

1 Comment

  1. I am so grateful for your post.Really looking forward to read more. Want more.

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