GlaxoSmithKline Consumer Healthcare, which has always endeavoured to develop new products catering to the constantly changing needs of its consumers, is foraying into a new segment in the toothpaste market with the launch of Sensodyne Whitening post success of Sensodyne.

Consumers generally experience sensitivity and staining of teeth over a period of time due to lifestyle habits and consumption of certain food items (such as wine, coffee and tea). This new toothpaste offers a unique balance between sensitivity and restoring natural whiteness.

The new Sensodyne Whitening toothpaste provides a simple and innovative solution to these common problems. Regular use of this new toothpaste relieves one from sensitivity and helps restore the natural whiteness by removing the surface stains on the teeth.

Besides the above, Sensodyne has partnered with e-commerce major Snapdeal to exclusively launch Sensodyne Whitening to accelerate the progress to digitisation of business and customer-centric online delivery models.

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