COD Medi Alert is a personalised medicine reminder service targeting medicine non-adherence
COD Healthcare Private limited, founded by Yashu Kapoor & Pitambar Jha in August 2014, provides services and solutions in the healthcare sector, for the people, who face trouble in managing their disease or medication. Their service- COD Medi Alert – is a personalized medicine reminder service. It targets Medicine Non-Adherence, which is regarded as an ‘invisible epidemic’ by the World Health Organisation (WHO). Studies have shown that the treatment of chronic illnesses or Non-communicable Diseases (NCD) does not yield full benefits because approximately 50 per cent of patients do not take their medications as prescribed.
In today’s corporate world, due to our busy schedule, we cannot always physically remind our loved ones to take their medicines. To solve this pain problem, users(Caregivers) can now subscribe for COD- MediAlert and send timely personalized medicine reminders, in their own voice via Phone Call, and personalized medicine reminders via SMS, email and WhatsApp, to their loved ones, multiple times a day, and ensure that their loved ones never even miss a dose.
The COD Healthcare singularly focuses on capitalizing the commonly used mobile and digital media to bring about healthy behavioral changes in the lives of the customer’s with their services. The company aims to get great traction in the B2B space with hospitals as partners. Presently, the company is in touch with some of the renowned hospitals in the country and is in process to deploy B2B Medi Alert service in Metro Hospitals and Heart Institute.
At present, the company has 16-18 employees with an aim of growing at a very fast pace as they are hitting traction among B2C segment (Self service portal for Caregivers to subscribe for their loved ones) and B2B segment (Hospital Enterprise Segment: to Boost the Patient Satisfaction Level and increase the revenue numbers in terms of High Conversion Rate and Retention Rate).
They raised the round of early stage funding for Rs 2 crore by the angel investors: Mahesh Bansal and Kidar Nath Bansal.
“Currently, our attention is focused towards fulfilling the high demands for our first service offering: COD Medi Alert, which is creating a niche vertical in the industry and growing at an unprecedented scale. We are currently deploying our services at Metro Group of Hospitals and are launching a pilot run at Apollo Hospital. Other than that, we are sitting on table with the decision makers of at least five big tertiary care Hospitals, where the deal is at the last stages. We firmly believe that in the coming years COD Medi Alert will be the next big converged technological and patient care solution, globally in preventive healthcare segment!”said founder Yashu Kapoor.