On the occasion of World Health Day, Lybrate has crusaded against the practice of self medication that is prevalent in India, by launching the ‘Say No to Self Medication’ campaign. According to a survey conducted by the company, over 52 percent Indians indulge in self-medication, a practice bearing severe health risks and a trend that is increasing due to either time constraints or the perception of doing away with the doctors’ fees.
“In India, self medication undoubtedly is a big problem. People do not check with doctors before taking a pill in cases of minor health problems. They take medicines on their own, forgetting that this might have adverse effect on their health. Given the scenario, the launch of the campaign is a great initiative. Lybrate’s technology-driven platform will also help in connecting patients with doctors,” said Dr Prasad.
During the campaign, the company will touch base with over 2000 chemists in Delhi-NCR, educating and urging them to spread the campaign message to their customers and peers. The campaign will also be run on the social media involving to garner maximum attention.
“We noticed that there were so many campaigns on serious issues related to health but there were none on self-medication, which is no less severe. This is when we conducted the survey and the results were shocking. There is an urgent need to arrest the trend and apprise the people about the harmful effects of self-medication,” said Mr Saurabh Arora, Chief Executive Officer, Lybrate.