The most important factor in sales of refurbished equipment is specialized after sales support says Ratish Nair, CEO, Sanrad Medical Systems
What are the products that you would be showcasing at IRIA 2015?
We have a 64 Slice Cardiac CT scanner and a new range of permanent magnet machine that are lighter with as much as 50 percent reduction in weight, faster in performance, and loaded with many newer applications to increase the productivity of the machine manifold.
Please share with us the concept of ‘Make in India’ at Sanrad Medical Systems?
To eliminate the dependency on imports and promote manufacturing in India, we have already begun on our journey to provide healthcare sector CT scanners that are assembled in India. We will be the first to provide CT scanners with slice capacity that is variable in nature. Earlier, to upgrade the device from a single slice to 2 slices or to a 4 slices, one would need to replace the entire machine. This was a huge cost burden for the machine owners.
Our product design will incorporate the facility to change from lower to higher slice scans without the need to replace the machine. We are doing large scale indigenization of products in engineering and software. The availability of a ready machine in India eliminates the need to import readymade equipment at higher prices, thus making new technology affordable to rural areas also. The design and planning work has begun in our new facility and hopefully the product will be ready before the end of next year.
Tell us about the growth trends in the radiology market?
The market is on the rise. The growth has been phenomenal for the radiology sector. The refurbished sector itself saw a growth of 20 percent. There is renewed faith in the preowned medical system with the recent announcement of new stringent rules in installation and use of radiation equipment at hospitals and clinics. This will surely make the set-up safer and well controlled within the prescribed parameters. There is increased awareness on the new rules and is a welcome step by the government to ensure best practices are followed keeping patients safety in mind. The affordability and service offered by our refurbished products has led to an increased demand for these products. The performances of these products are as good any comparable to new system available in the market. The most important factor in sales of refurbished equipment is specialized after sales support which is required to ensure smooth functioning of these equipment.
Please share with us any suggestions on ways to strengthen the outreach of IRIA 2015?
EXCLUSIVE INTERVIEW The IRIA is a premier platform where the eminent names and practitioners from across the country come down to learn, share and network with one another. Although it is largely participated by clinicians are somehow limited to the theme of imaging. There is a need to include the technicians also into the educational and training programmes. There needs to be more awareness amongst the technicians on the various products, technology, and equipment that are available in the market. The association should initiate a ‘Product Rating’ initiative wherein, all the products used by radiologists should be rated by the experts in the association based on their performance and durability. The complaints against products and companies should also be considered while rating them. These efforts will bring in more transparency among the users and also keep the product providers on their toes to deliver the best of the technology to its users.