January 2015

Gaining Momentum

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Dr (Prof.) D P Saraswat, CEO, Action Group of Hospitals

Dr (Prof.) D P Saraswat, CEO, Action Group of Hospitals

There is a need to move toward an integrated healthcare delivery system, says by Dr (Prof.) D P Saraswat, CEO, Action Group of Hospitals

Healthcare market in India visa- vis the global market

For a country the size of India, where Ayurveda was born, and the healthcare ecosystem here remains at an elementary point compared to the global healthcare market. Regardless of India being termed as a potential healthcare industry, the masses do not have free access to the affordable secondary and tertiary level healthcare owing to hi-end infrastructure and technologies being in tier I and II cities. However, much recently, Indian healthcare has suddenly started gaining a momentum by experiencing a new wave of opportunity. Healthcare providers are re-conceiving existing delivery models to bring healthcare closer to their patients. Meanwhile, government intervention is mandatory to pull in new players in the industry. While the outlook for the healthcare industry is optimistic, there is a need to move toward an integrated healthcare delivery system.

Please tell us about your current operations in India and your expansion plans.

Currently our flagship Sri Balaji Action Medical Institute is multi-specialty super-specialty hospital and another stand alone Action Cancer Hospital are dedicated to nation. Future plans are to set-up a Medical College, Dental College, College of Nursing, and Allied Health College in Delhi and NCR.

What are your views on the price sensitivity of the Indian market, and how does your diagnostic counter this problem?

Rising cost of treatment is matter of concern for administrators where external factors like cost of medicines, importing equipment, instruments, electricity tariff, besides man-power costs are beyond our control. Therefore our endeavour is to render world class quality care at affordable cost through operational efficiencies within the reach of masses. Healthcare insurance sector is synchronising with our motto.

What are your views on government regulation or any other challenges faced while operating the Indian market?

Protocol driven quality service with predictive clinical outcome is the need of the day in Indian hospitals. Care bundles have been evolved and implemented in true spirit. Challenges are to render medical quality as per institutional predetermined protocols, rather than individual clinicians own preferences. Government regulations are to take care of interests of beneficiaries. More often than not, government run hospitals fall short of these regulations where as leading hospitals in private sector abide by these regulations. The disparity in service levels and adherence to regulations force patients to seek care in hospitals in private hospitals.

Please comment on emerging trends and new technologies.

Technology is swiftly changing the way healthcare is delivered across the country. According to a pert cited by INLEAD, the Indian healthcare sector is expected to reach USD 280 billion industry by 2020, with spending on health estimated to increase14 percent annually. Some of the latest trends doing the rounds in our healthcare sector include telemedicine, telemedicine technology and patient remote monitoring care from the admission to post discharge, multispecialty outpatient clinics, medical city, and medical tourism.

What are your hospital’s offerings?

Based on the parameters of volume of patients, hi-end clinical work, revenue generated and of all perception based on clinical outcomes, Action Group of Hospitals offer its clinical excellence through Action Cancer Hospital, Action Heart Institute, Action Kidney Transplant & Dialysis Centre, Action Institute of Liver & Digestive Diseases, Neurology and Neuro-surgery, Joint Replacement and Sports Injury Centre and Orthopaedic Department.

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