Bringing Parity in Healthcare Costs
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Bringing Parity in Healthcare Costs

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Gopal Verma, Chairman, E-Meditek Global Private Limited, has recently come up with a health card, named ‘Medicash Plus’ that does away with negotiating at doctors’ clinics. In Conversation with Sharmila Das, ENN

Tell us about your newly launched Medicash Plus. What kind of benefits would it offer to end consumers?
Today with high interest and high inflation rates not every individual is able to generate household savings. But every family has some amount of health related expenses every month that can be estimated at around 17 percent, which is very huge. Any amount incurred on health and fitness also ensures your continued healthiness which ultimately amount to your productivity and consistency at work. Therefore we identified ways on how we can reduce this 17 percent.
Our research says Indian healthcare is not so organised and regulated. Consequently the service pricing differs for various reason, from provider to provider, from doctor to doctor, without any considerable and acceptable parameter. For a layman it is very difficult to find out if the doctor is charging appropriate fee or not. Secondly, the profession of medical service is such that asking a discount is not in practice. We have targeted our product towards lower middle class.
Additionally, we have identified good practice doctors, diagnostic centers, pharmacies, dentists etc, and entered a special pricing for our cardholders. Under this special pricing, all these providers have also agreed to offer discount which ranges between 7-40 percent. So the entire system and process has been designed in a way that our card-holder does not have to ask for discount. The special card swap machine which is called Point- of- Sale Terminal in banking language has been loaded with a speed application which while swapping ensures that only agreed tariffs and discounts are charged from the customer.

Have you associated with any hospital for this product?
Hospitals have been consulted for offering discounted doctor consultation services. The product we have launched covers both hospitals and private clinics. The hospitals we have talked to have agreed to offer discount on OPD consultations and OPD services just like a private clinic of an individual doctor or polyclinic where multi purposes doctors come and practices.


‘The special card swap machine which is called Point- of- Sale Terminal in banking language has been loaded with a speed application which while swapping ensures that only agreed tariffs and discounts are charged from the customer’


You have mentioned the card offers automatic discount between 7-40 percent. How does this happen?
Take an example of a doctor; if his fee is `500 and he has agreed for 25 percent discount, customer just needs to offer the card for `500. Let the doctor swap for `500 and my system will calculate his discount and will generate the recipient the net amount. So it’s a hassle free process which does away with negotiating and asking for discount. My system will work and give credit instantly.

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