New bar coding solution for pharma industry launched
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New bar coding solution for pharma industry launched

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It will enable pharma exporters complement their bar coding initiative to become reliable exporter of quality products in the international market

Hyderabad: Hyderabad– based Pharmaceutical business re-engineering solutions specialist Goose has launched a cost-effective new generation 2D serialization bar code for the drug industry.

Named ‘Goose Tracker’, it comes with a choice to choose online or an offline solution. Goose’s solution is to secure and protect both consumers and the pharmaceutical companies. Its multi-level authentication features allow tracking of product throughout the distribution channel including warehouse to customer retail chain.

Goose Tracker incorporates several new changes to suit GS1 global traceability guidelines. It creates, manages and tracks unique serial numbers printed on the tertiary, primary and secondary packages, a company release said.

The company expects a rise in demand and surge in Goose Tracker customer portfolio as pharmaceutical companies get set to implement secondary bar coding which is now compulsory for pharmaceutical exports from Jan 1, 2013.

“Goose Tracker is a simple and easy to configure Track & Trace solution for achieving bar coding on drug packaging as per the recent Directorate General of Foreign Trade (DGFT) regulation,” Goose founder & CEO, Deb Pattnaik said.

Goose Tracker is designed to enable pharma exporters complement their bar coding initiative to become reliable exporter of quality pharmaceutical products in the international market and strengthen their fight against counterfeiting.

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