Corporate Updates

Organised Healthcare Fragmenting into Niches

With the continuous booming factors, the Indian health experts and doctors are turning entrepreneurs, setting up niche centres needing initial investment of Rs20-25 lakhs, far less than what is required to set up large-scale hospitals.

There was a time when only corporate hospitals, modern diagnostic centres and retail pharmacies defined organised healthcare in urban India. Now,‘family doctor clinics’, ‘dialysis centres’ and such are also seeking to harness India’s healthcare industry which will touch USD 79 billion by 2012-end.

For example, corporate hospital chains including Apollo, Fortis, Max, Manipal, such niche centres are everywhere; in Bangalore, New Delhi, Kolkata, Chennai, Hyderabad, Pune, as well as tier II towns like Shimoga, Hassan, Kakinada etc.

 “Typically severe heart and neuro ailments, gastrointestinal problems, chemotherapy, birthing and delivery and surgeries require hospital visits and stay. Rest can be tackled through niche centres,” said a doctor from a Bangalore-based hospital chain.

More so because about 70-80 percent of all medical cases resulting from infectious diseases like malaria and typhoid to lifestyle disorders like obesity and hypertension can be addressed by the family doctor, experts said. It has been found that in 75 percent of cases, however, people run to super-specialists or visit hospitals unnecessarily.

Similarly, every time kidney dialysis is required does not mean getting admitted to a hospital, said Vikram Vuppala, co-founder of Hyderabad based kidney care chain NephroPlus. “Patients can get the dialysis done through specialised centres and head home within hours.”

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