Philips lightens the life of women with their initiative called ‘Asha Jyoti’, outreaching a large number of masses along with PGIMER and RAD-AID International, a non-profit organisation from United States
“We are excited to be part of the “Asha Jyoti” initiative in collaboration with a leading government institution like PGIMER. It’s a first of a kind mobile outreach program which brings breast, cervical cancer screening and treatment to women in underpenetrated rural areas. We are committed to this program as it is in line with our vision to improve patient’s lives through innovative solutions that increase healthcare access and solve key challenges in healthcare, cancer in India.”
Sr. Director, Marketing Strategy and Business Development, Philips
The ‘Asha Jyoti’ Women’s Healthcare Outreach Mobile Programme was inaugurated on 22nd April 2012 by Shri Pawan Kumar Bansal, Hon’ble Minister of Parliamentary Affairs, Science and Technology and Earth Sciences in the presence of Prof YK Chawla, Director, PGIMER and Prof N Khandelwal, Head, Department of Radiodiagnosis, PGIMER. Shri Pawan Bansal also flagged off a mobile van equipped with a microdose digital mammography unit for breast evaluation, a DEXA scan for evaluation of bone density and a digital video colposcope for evaluation of the cervix. This project is a collaboration between PGIMER and RAD-AID International, a non-profit organisation from United States founded by a team of radiologists from Johns Hopkins Hospital, USA and Philips Healthcare, US.
‘Asha Jyoti’ is a population based screening programme of healthy women in the age group 45-60 years for detection of breast cancer, cervical cancer and osteoporosis. The aim of this programme is to detect any of these three diseases before the individual has any signs or symptoms. The target population will include urban and semi-urban women and will be extended to the rural women in due course of time. In the pilot phase of this project 500 women will be screened in six months while in the regular operational phase 2000-3000 women will be screened in one year.
This mobile van ‘Asha Jyoti’ will be able to define need-based screening standards for the cases of breast, cervical cancer and osteoporosis in the northern part of India, which may aid in the formation of national policies for screening of such diseases. PGIMER Director YK Chawla said that the ‘Asha Jyoti’ Women’s Healthcare Outreach Mobile Programme was proposed as model for promoting preventive healthcare for women and providing doorstep screening for three diseases in a single visit. This is a population based screening programme of healthy women in the age group 45-60 years for detection of breast cancer, cervical cancer and osteoporosis. The project cost of this mobile clinic is `4.5 crore and it is first of its own kind in India. Philips has equipped the mobile van with a micro-dose digital mammography unit for breast evaluation, a DEXA scan for evaluation of bone density and a digital video colposcope for evaluation of the cervix.
Need based screening standards for breast and cervical cancer as well as osteoporosis in the northern part of India will be defined which may aid in the formation of national policies for screening of these diseases. This project is likely to be extended to other urban-rural areas as a part of community based radiology services. The various departments involved in this collaborative effort include the department of Radiodiagnosis as project manager and departments of Community Medicine, Orthopedics, General Surgery, Obstetrics and Gynecology, Cytology, Histopathology and Radiotherapy. //