Security hologram helps pharmaceutical companies to fight against drugs counterfeiting

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Counterfeiting is the becoming the world fastest growing industry and the biggest crime in 21st century. According to US Center for medicine in the public interest, “Counterfeit drug sales are growing by at least 13% annually over the 2007‐2010 time frame. This is more than double the estimate for overall pharmaceutical revenue growth – and implies that conservatively, counterfeits will be at least 14% of the global drug supply by 2012. In 2010 this illegal business have generated $75 billion in revenues– a 92% increase from 2005.’’ It affects all parts of society, government, brand owners and consumer. While government and brand owners lose the valuable tax and revenue, it is consumer who suffers health problem due to this and sometime leads to death. According to Indian industry body FICCI, “Share of fake / counterfeit medicines is estimated at 15-20% of the total Indian market. According to ASSOCHAM estimates the lethal market is growing at 25% annually.   Unfortunately, drug counterfeiting is rapidly growing and that the big concern and threat to mankind.
HOMAI member companies are hevingly spending on R&D activities and continsously working and developing new generation anti-countefeiting solutions comprising three high security layers.  These solutions are made with sophisticated holography technology and can be used by drug companies in form of security labels, security seals, hot stamped patches, blister-packing foils, shrink sleeves etc. Today, some of leading pharm companies like Glaxo, Wockhardt, Patanjali, Nicholas Piramal, Reckitt Benckiser, Panacea Biotech are using these solutions to protect their consumer from ill effects of counterfeiting.

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