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Using Social Media for employee health benefits

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Many companies increasingly understand the role of social media in the workplace. Whether it’s used to help generate leads, boost brand or reinforce a company’s responsiveness, organizations with social media policies know that employees network online, even at work, and are embracing the technology to reach more of them.
Tighter budgets and more work for human resource departments in many organizations are forcing companies to employ novel ways to get critical benefits information to employees. And that’s where social media can help.
Social media is an important link in helping employers better understand employees’ benefit needs and concerns, and respond with relevant content that’s accessible and frequent. By keeping this information top of mind, social media sites can drive employees to consider their health benefits – and how best to utilize them – daily.
Let’s be honest: health insurance is confusing, and no one really wants to pore over every line of a benefit summary. Employees today are eager to get the information they need when they need it so they can make decisions about their care and treatment.
By using social media to push information on plan benefits in the workplace, employees are reminded on a regular basis about how to use benefits appropriately to maximize savings.
For example, an organization can post a daily “Did you Know” about their health benefits, like “Need new specs? Don’t forget to use your HSA tax-free for vision care services.” Even if the content doesn’t apply to an employee’s particular situation, they know when to find the information that does.
Submitting claims takes time, lots. And workers today have less and less of it. Using social media to ensure employees best use their benefits to avoid non-covered services can cut down on the amount of time spent resolving claims issues while at home or work.
By pushing information through social media about in and out-of-network providers, generic utilisation and qualified expenses for consumer driven plans like FSAs and HSAs, employees know to think twice as healthcare consumers so they’re not surprised by insurance bills.
Regular posts could be as simple as, “Live in Warwick? See what providers near you participate in your health plan.” The key is to consistently show employees that they’re responsible for taking an active role in their care, and costs.

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