Analysis of an Unsuccessful Mission : PHRs by Google
September 2011

Analysis of an Unsuccessful Mission : PHRs by Google

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This analysis is an attempt to delineate the causes that may have led to the shocking abortion of a possible revolution in the domain of personal healthcare information management

By Dr Sanjay P Sood &  Meenu Kohli Puniah

“In the coming months, we're going to retire two products that didn't catch on the way we would have hoped, but did serve as influential models: Google Health (retiring January 1, 2012; data available for download through January 1, 2013) and Google Power Meter (retiring September 16, 2011)” as announced by Google on 24th June, 2011.

Google Health's much ballyhooed launch in 2008 had created waves in the Health Information Technology (HIT) industry at global level. Google's objective behind launching their PHR was to extend their consumer-centric approach towards healthcare and wellness. Positive predictions about Google Health were majorly pivoted on the trust that “Google” had gathered based on their incomparable search utility, Gmail

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