As information technology companies continue to seek new opportunities in the lucrative healthcare IT market, Infosys Technologies Ltd. has launched a health insurance exchange platform that it says will help states establish insurance exchanges mandated under the Affordable Care Act. Such exchanges are designed to offer the public a wider choice of insurance plans and increase competition among vendors. Dubbed the Infosys Health Benefit Exchange, the platform seeks to help states set up their insurance exchanges, while assisting payers to market their health insurance plans to more than 100 million people, executives at Infosys said. Consumers and small businesses looking for healthcare coverage will have access to insurance-related tools such as real-time eligibility verification and enrollment, and cost-of-coverage calculators. The platform also offers information on tax-deferred savings accounts and other support services designed to expedite and simplify finding, purchasing, and managing the most appropriate health insurance plan. According to Rajiv Sabharwal, chief solutions architect for the Healthcare Practice at Infosys, the platform is a response to the expected 32 million individuals who will become insured under the provisions of the health reform law. To prepare for this, the US Department of Health and Human Services has announced several funding initiatives to help states establish health insurance exchanges by 2014, which is the target year in which states should have their exchanges fully operational. However, Infosys executives believe states need more help to meet that target.