Voxiva a global leader in mobile health information services, has announced the launch of text4baby, the first free mobile health service in the United States. The service, is designed to improve maternal and child health by sending timely and relevant health information directly to mothers’ personal mobile phones. The technology is built on Voxiva’s interactive mobile health platform which is used around the world to engage and support people in managing their health conditions and live healthier lives. The text4baby program was developed through an unprecedented public-private partnership brought together by Voxiva and the National Healthy Mothers, Healthy Babies Coalition (HMHB).
The partnership includes the White House Office of Science and Technology Policy, the Department of Health and Human Services, CTIA – The Wireless Foundation and all major US wireless providers, Johnson & Johnson, WellPoint, CareFirst Blue Cross Blue Shield, Pfizer, AmeriChoice/United Healthcare, MTV, AmeriHealth Mercy, state and local health departments, and a broad range of national and community-level health organizations. Programs like text4baby are critical to providing much-needed information and support to pregnant women and new moms, especially among underserved populations.
Voxiva’s interactive mobile health platform and their many years of experience delivering mobile health solutions create a new way to reach expectant mothers who need important health information. Women who sign up for the service by texting BABY to 511411 will receive free text messages each week, timed to their expected due date or baby’s date of birth. These free messages focus on a variety of topics critical to maternal and child health, including birth defects prevention, immunization, nutrition, seasonal flu, mental health, oral health and safe sleep. Apart from developing the text4baby system, Voxiva worked with the CTIA and all the major US mobile operators to make text4baby the first ever free to end user mobile health service in America.
Unlike other text messaging-based services, text4baby participants pay nothing to send or receive messages. Paul Meyer, Chairman and President of Voxiva said that Text4baby demonstrates the tremendous reach of mobile health technology and the ability of mobile phones to inform and engage people to help them live healthier lives. Voxiva has been delivering interactive mobile health services around the world since 2001 and brings that wealth of experience to text4baby and the many solutions the company delivers for its health plan, pharmaceutical, pharmacy, provider and public health clients.