Chennai-based Trivitron Healthcare has announced the launch of its Pride Series, an array of “innovative” products researched and designed for the Indian health industry. Dr GSK Velu, Managing Director, Trivitron Medical System, told reporters that the company has set up a 75,000 sq Ft manufacturing facility near Chennai to facilitate the design, development and production of the pride series of products, divided into Cardiac Care, Critical Care and Imaging categories where the company would manufacture products like Cardiac Monitors, high frequency X-ray generators and other equipment. “We are also considering the products from our other Global facilities as based on our requirement,” he said adding the products would cost 30-50 per cent less than other brands operating in this segment. The company had invested INR 20 crore on pride series, eyeing a return of INR 100 crore within a year, he added. Due to lack of enough government sops for the industry, Velu said it was predominantly import-oriented, with only INR 2,000 crore worth equipment of the INR 12,000 crore sized industry being locally produced. With a view to promoting indigenisation of the industry, the government should come out with Medical Technology Parks of India (MTPI), on the lines of Software Technology Parks of India (STPI) where extensive research and development of medical equipment could take place. He also recalled his company’s various international joint ventures to boost R&D.