Anil Ambani-owned ADAG is entering the personalised healthcare services. Medybiz, part of the group’s Reliance Health Ventures, is learnt to be in the final stages of developing a home-based disease management programme that aims at addressing chronic ailments. Touted to be the first of its kind in India, the programme is based on a partnership between physicians and their patients and is serviced by an expert panel of medical and para-medical professionals. The programme will seek to address ailments such as diabetes, coronary heart diseases, hypertension, obesity, cancer, as well as orthopaedic disorders, neurological disorders including Alzheimer’s disease and Parkinson’s disease. According to the World Health Organization, India will record an estimated loss of national income to the tune of $54 billion on account of chronic diseases by 2015. “Our teams of medical specialists are developing unique home-based disease management programmes,” said a company spokesperson. These unique home-based programmes will help people change unhealthy lifestyles that lead to chronic diseases and improve self-care skills during an illness. It will also make cost-effective healthcare decisions. The service will be provided only through the doctors and on their advice. No patient will be approached directly and the company’s medical professionals will only implement and ensure that the doctor’s advice is followed. The company, however, did not want to comment at this stage on when they expect the service to be launched.