Februaury 2008

GE makes digital X-Rays affordable – eHEALTH Team

GE Healthcare recently announced the launch of ‘Tejas XR 6000’ in India – a next generation convertible X-ray system. The new Tejas XR 6000 will be manufactured at GE Healthcare’s plant in Bangalore. GE continues to focus on increasing affordability of high-end diagnostic systems to Indian doctors through local manufacturing. GE has rolled out a series of value products under the “In India, for India” program and is expecting to roll out several variants of Tejas X-ray systems during 2008.

X-ray is the primary and most widely used diagnostic imaging tool. However, the X-ray systems currently available in the Indian market are low powered, bulky and employ very old generation technology. The conventional X-ray system cost varies from Rs. 1 lakh to Rs.5 lakh, but compromises on technology, quality & radiation dose. The next level fully digital X-ray systems offer the most enhanced imaging solutions and are available in the range of Rs 1.5 crore � Rs 2.5 crore. This high initial investment has restricted its usage in India. The GE Tejas XR 6000 is available for less than Rs 15 lakh, and provides the best of both worlds � conventional, as well as future upgradeability to digital X-ray technologies. Tejas XR 6000 can be upgraded to a true digital X-ray at a fraction of the cost of digital X-rays available in the market today.

An estimated 60,000+ X-ray systems are in use in Indian hospitals and diagnostic centres. The market growth is estimated at more than 10% every year. Today, most of the Indian X-ray systems in use are older, out-dated technologies, which have been phased out in many developed and emerging countries.

With the Tejas XR 6000 convertible technology, GE Healthcare has provided a platform for Indian doctors to move towards a global standard of digital X-ray systems. The Tejas XR 6000 provides superior images at very low exposure surpassing conventional X-rays every time. The system creates a safer imaging environment by reducing exposure time, lowering radiation dose and eliminating soft radiation compared to conventional X-rays.

V Raja, President and CEO
GE Healthcare (South Asia)

“Tejas”, an ‘In India, For India” initiative, is in alignment with GE Healthcare’s vision to promote the concept of “Early Health” in India. Currently, 80% of X rays that are installed in the market are conventional    X-rays as digital technology is not affordable for most Indian healthcare professionals. GE Healthcare has taken a significant step to address this need by making digital technology available at substantially reduced cost. X-ray is the primary and most widely used diagnostic imaging tool. This will help radiologists upgrade an analogue X-ray into digital X-ray for less than Rs. 60 Lakhs.”

Innovation Trail @ GE
GE revolutionized the X-ray market by introducing the first digital X-ray in ’99. GE invested over US$ 500 million in developing its proprietary flat panel digital X-ray technology and the company has been granted more than 100 US patents. The technology is extended to multiple applications like cath-labs, mammography systems and a number of radiography X-ray applications. GE is one of the very few manufacturers in the world to manufacture digital detectors and over 10,000+ digital systems are in use globally. GE’s flat panel detector provides reliability and an optimized image quality for all digital radiography systems.
The modern, floating radiographic table has altered clinical approach in several ways. Patients find it much easier to get on and off this table. Further, the floating tabletop allows easy positioning of the extremities and various body parts for both routine and difficult radiographic examinations. The size of the floating tabletop radiographic table, is wider to accommodate trauma patients, and patients who would find it difficult to be positioned on a routine radiographic table.

GE’s ‘In India, for India’ Program
GE has pioneered medical imaging products manufacturing in India. GE Healthcare was set up in India with a joint venture with Wipro Corporation in 1990 realizing the availability of advanced technology at affordable costs for even the rich towns and hospitals. The equipments had to be imported and the duty amount was extremely high and some times 100% of the value of the product, making it ill affordable. The way to bridge this gap is by manufacturing products locally. With this objective,GE launched the ‘In India, For India’ program, for manufacturing high-end medical equipments within the country, which helped reduce cost by nearly 70%. In addition, it made technology available to a larger number of clinicians and patients who otherwise could not have afford such facilities.
GE has rolled out a number of products under this program, such as – LOGIQ 100 (a black and white ultrasound system); Mac 400 (a portable, battery operated ECG system), Lullaby range of phototherapy systems; Maternal infant care monitors and HF Advantage (X-ray system).



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