IT major Cognizant Technology Solutions has acquired New Jersey-based MarketRx, provider of analytics and related software services to global life sciences companies. The company had earlier signed a definitive agreement with MarketRx to acquire it for USD 135 million in cash, to be funded through its cash reserves. The acquisition would provide Cognizant access to MarketRx’s 75 customers. It will strengthen Cognizant’s full suite of offerings across all areas of the life sciences value chain – from research and development and manufacturing to sales and marketing operations. This acquisition expands their capabilities in the analytics segment and broadens their service offerings for the life sciences industry, while providing strong synergies with the existing Business intelligence/data warehousing and CRM services.
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