ADB is targeting a significant reduction in new infections of HIV/AIDS among the youth of Viet Nam, through a project backed by a grant of US$20 million. The HIV/AIDS Prevention among Youth Project will support Government efforts in addressing the spread of the disease through an integrated plan involving mass media and community campaigns complemented by a comprehensive program of activities and services to bring about widespread behavior change among youth. While Vietnam has made significant progress toward achieving most of the Millennium Development Goals (MDGs), the prospect of achieving MDG 6 for HIV/AIDS remains elusive, as the number of new infections grows annually and there is little sign of abatement. With young people accounting for about one fifth of Viet Nam’s population, the proportion of HIV infections in the 15-24 age group has been rising steadily, from about 10% of newly reported cases in 1994 to 40% in recent years. To address the problem, the project will assist the Government in conducting a focused campaign to influence behavior that will boost access and use of condoms and knowledge of HIV/AIDS among youth, and fight dangerous practices such as needle sharing among drug users. The programme campaign will be conducted through TV, radio, and print media, including production of a TV drama series over three years, and will harness the people that influence youth, including popular entertainment and sports personalities.